Tips, Guidelines and Templates for Writing an Effective Press Release

The Lessors Network has leveled the playing field for news distribution, transforming the "press release" from an expensive tool used by large corporations to an inexpensive yet highly effective way for organizations of all sizes to distribute their news on the Internet, increase their visibility online and attract customers.

The Lessors Network is the leader in online news distribution, using a multi-channel press release distribution system that allows you to promote your business, products, services and news directly to a global equipment lease finance community.

Lessors Network Members
The Lessors Network places Member's news onto major news sites like Google News. We also send it to thousands of subscribers via daily Email Alerts. The more places your news shows up, the more new customers you can attract.

Press Release Distribution	Enhanced "Members"	Basic "Non Members"
Published from Lessors Network Website
Linked from daily Email Alerts, distributed the following day to thousands of industry professionals around the world.
Archived to enhance search engine optimization maximizing exposure of your company for anyone searching your company name.		None
Distributed via Google News. That means anyone searching for your type of service or product can find your press release announcement instantly, helping to drive more online traffic to your website.		None
Linked via Twitter, Linkedin and Facebook.		None
May include contact data (phone numbers, addresses, etc.)		None
May include your company logo linking your Website.		None
May include active HTML links enabling reader's one click access to your Website.		None
May include "About Your Company" text promoting your company, products and services.		None

GENERAL TERMS:

• The Lessors Network reserves the right to review, edit and approve Press Releases for publication.
• The Lessors Network does not charge a fee for publishing industry related Press Releases.
• Press releases must be current (within 24 hours), in English and relevant to our markets.
• We do not publish press release previously published on other equipment leasing news sites.
• Network Members - Enhanced Press Release Publication
• Non Members - Basic Press Release Publication

Use the following form to submit your press release or send it as an attanchment file (word format only not pdf) to staff(at)lessors.com.

Is your news "newsworthy"? The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.

DO NOT USE ALL CAPS!