Employers are terminating employees and cutting back on travel and entertainment budgets. Anyone remotely tied to the capital markets seem to be in crisis mode. Maybe what is needed is increased business volume to convince management we can still grow the enterprise. But how? Let's start by participating in industry events and launching an advertising campaign for the company Website. (Why are you laughing?)

Why Should You Participate in Conferences & Events

Look, when business is slow you don't draw back you move forward. If you want your customers to know you're open for business you have to suit up for the game. Not participating in industry conferences and events send the opposite message.

Participating in industry events shows prospective customers that your company has survived and is open for business. Business professionals attend events simply because if is an efficient way to identify resources. If you're not there they will end up talking with your competitor.

It's not enough to just show up, you need to take a proactive role. You can enhance your visibility at almost any event by volunteering to speak. Speaking opportunities are often free and frequently include a pass for the total event, saving you attendee registration cost.

Sponsorship and exhibiting opportunities provide exposure to more prospective customers in a couple of days than you could visit in a year. Give me ten minutes in front of an industry crowd and I'll always find customers.

Click Here to view upcoming Conferences & Events

Why Should You Advertising Your Website

Statistics point to the fact that most people on planet earth turn to the Internet first when searching for restaurants, beach rentals and yes, even business finance resources.

Let's face it; your customers are using the Internet in an effort to learn more about your company, products and services. Your Website is critical to attracting and retaining customers, yet many companies fail to realize that it's not about being on the Internet, it's about being found on the Internet. The best Websites aren't worth a dime if your customers can't find it.

Another mistake companies make is not advertising online. You may be comfortable with traditional print advertising, but Internet ads, with active, clickable links redirect viewers back to your Website, where you are able to deliver so much more information and even establish a dialogue. Try doing that with print ads. And remember, print advertisements have a shelf life and limited distribution. Internet ads work for you 24/7 and unrestricted, global distribution.

Because our business is providing equipment finance products and services, I want my advertising to target business executives I think are receptive to viewing information about my company. After years of online advertising I have found these receptive business executives ofter visit Websites providing news and event information about the equipment finance industry. Clever, huh?

Sites like the Lessors Network, MonitorDaily, LeasingLife and LeasingWorld attract a large audience from the very target market I seek to introduce to my company. Like shooting fish in a barrel, you simply can't find a better online advertising opportunity than these Websites.

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