PLACENTIA, Calif.--(BUSINESS WIRE)--First Financial Corporate Services, Inc. (FFCSI), a leading independent equipment lessor in North America, announced today its strategic focus to add materials handling equipment as one of its core markets. FFCSI has also named William P. Heston, as vice president, to head up its national sales efforts for Material Handling Solutions.

“Customers we talk to come to realize that there are better alternatives to paying cash.”

The materials handling industry has forecasted a year of recovery, according to the Materials Handling Equipment Distributors Association. “Now more than ever is the time for us to get the message out to the marketplace that financing is available for companies purchasing all forklifts and aerial lift products,” said Richard Stebbins, co-founder, president and chief executive officer of FFCSI. “Customers we talk to come to realize that there are better alternatives to paying cash.”

“We are also excited to have Bill leading the charge and beating the drum for lease financing for this type of equipment. He is well networked within the materials handling industry across both the dealer and manufacturer channel. We hope to capitalize on the marketing efforts executed by the channel and increase our market penetration while helping customers find alternatives when financing the purchase of equipment,” said Stebbins.

Heston is a 25 year veteran of the capital equipment industry, specifically in the materials handling business. Prior to joining FFCSI, Heston had worked most of his career in the leasing industry, serving 18 years at CitiCapital. Heston earned a Bachelor’s degree in business management and economics from Widener University.

About First Financial Corporate Services, Inc.

First Financial Corporate Services, Inc. (FFCSI), is a leading equipment leasing company dedicated to providing its customers with creative and cost-effective financial solutions while maintaining the highest level of service in the industry. For over 10 years, FFCSI has been helping clients manage equipment lifecycles and maximize the value of capital purchases. Its service based vendor-independent approach, combined with industry expertise, allows it to satisfy customers’ most demanding financial challenges. In 2010, FFCSI was recognized in the Monitor Top Private Independents ranking fourteenth amongst all participating independent lessors in the U.S. Visit http://www.ffcsi.com for more information.